“A designer’s role is to break new ground, to provoke, to surprise.”
Thierry de Baschmakoff has designed bottles for the most prestigious fragrance brands. Like a sort of artistic director, he dreams up settings that wrap the fragrances dreamt up by perfumers in poetry, audacity or technology.
Thierry, tell us a little bit about yourself, and about the fragrance bottles you have designed.
Who are your influences as a creator? Where do you find new ideas?
Which of the fragrance bottles you have designed are you proudest of? And which one was the hardest to create?
How exactly do brands go about choosing a bottle designer? Do you compete with other designers the way fragrance designers do? Or do you have an exclusive relationship with certain brands?
A few years ago, in reference to alternative brands, you often used to hear, “It’s not the bottle, it’s the fragrance… ”. Today it seems, au contraire, like alternative brands are focusing on the bottle more and more before they launch anything. As a designer, but also as the co-creator of the alternative brand The Different Company, how do you feel about that?
Do ecological considerations have greater weight now in clients’ choice of materials for new bottles?
What other designer’s fragrance bottle do you wish you had created?
What unusual new ideas for fragrance bottles (shape, texture, function, etc.) do you think we’ll see in the near future?
(*) In addition to fragrance bottles, Thierry’s agency now designs cosmetics, spirits, watches and more…